The Business Series.
“Real talk. Real business. No filter. Because your empire won’t build itself — but we can build it together.”
Episode 1: “I Was Nine Years Old When Business Found Me”
My business education did not begin in a classroom. It began in a market. Surrounded by some of the sharpest traders in Nigeria. And one very determined Yoruba woman who refused to be outcompeted. That woman was my mother.
I was nine years old when I started working in that shop. While other children were outside living freely, I was behind a counter. Watching. Learning. Calling out to customers. Doing whatever it took to make people stop walking and start buying.
“One Yoruba woman. Surrounded. Unbothered.”
Your background is not a disadvantage. It is your foundation. Build on it. 🚀
Every episode is a masterclass.
My Mum’s Business
I was 9 years old and already calling customers inside my mother’s shop after school. I did not choose business. Business chose me before I even knew what it was.
Orekelewa Ushers & My First 100k Contract
No office. No capital. Just audacity. While coursemates were enjoying campus life I was recruiting ushers, coordinating events and figuring out business inside a university.
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Learning Tailoring During NYSC
While everybody was praying for a job offer I was quietly learning how to sew. The skill saved me. More than once.
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Moving to Lagos
I did not move to Lagos to enjoy. I moved with a plan. Every salary already had assignment before it entered my account. Lagos does not welcome you — it waits to see what you are made of.
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Leaving Home for a Tiny Shop
People thought I was making a mistake leaving a big comfortable space for one tiny shop outside. The people who laughed at my starting point asked for advice at my arrival point. Start anyway.
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Bigger Space Then COVID Happened
I had finally moved into a bigger space. Business was growing. I was starting to breathe. Then 2020 happened. It was not the end. But it was the hardest test I had faced so far.
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Surviving COVID With Nose Masks
COVID tried to kill my business. I pivoted in two weeks. The businesses that survive are not always the strongest. They are the most adaptable. Flexibility is not weakness. It is intelligence.
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The Apartment, Ready To Wear & Funding
My living room was my factory. My bedroom was my office. People see the brand. They never see the 3 bedroom apartment that built it. Funding your own dream will humble you. But it will also be the making of you.
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Starting Business in the UK
I arrived in the UK thinking my experience would travel with me. The UK looked at everything I had done and said prove it again. But I had started from nothing before. So I started again.
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Tailors, Cargo & Every Wahala In Between
My biggest setbacks did not come from the market. They came from people I trusted with my vision. Build your processes. Protect your standards. Always have a backup plan.
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My First UK Event
I planned that first UK event terrified that nobody would come. But what happened that day changed something in me permanently. I realised I was not just organising events. I was building belonging.
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Why I Started Business Consulting
I never planned to become a business consultant. But people kept asking. Then one day somebody paid me for the answer. When you have walked through fire and come out the other side, silence starts to feel selfish.
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How I Started Getting UGC Deals
I picked up a camera because I had a story to tell and no more excuses not to tell it. I did not go looking for UGC deals. They found me because I was consistent enough to be found. One camera. One story. One decision to just start.
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Quick wisdom for busy entrepreneurs.
Know Your Worth: Then Add Tax
Stop underpricing yourself because you’re scared people won’t buy. The right customers WILL pay your price. The wrong ones were never your customers.
“Cheap is not a business strategy. Value is.”
Consistency Beats Virality Every Time
One viral post won’t build your business. Showing up every day, even on days when nobody is watching — that’s what builds empires.
“Post. Even when the views are low. The algorithm rewards the consistent.”
Your Story Is Your Marketing
People don’t buy products. They buy people. They buy stories. Share your journey, the mess, the progress, the wins, and the wahala.
“Nobody remembers the business that was quiet. Be loud about what you do.”
Build Community, Not Just Customers
When you build a community around your brand, you create evangelists — people who sell for you, refer for you, and defend you when internet people come for you 😂
“A loyal community is your biggest business asset.”
Strategy First, Vibes Second
“God will help me” is not a business plan. Write it down. Set the goals. Plan the steps. THEN let God bless the work.
“Your vision needs a plan, not just a prayer point.”
Your Culture Is Your Competitive Edge
In a world full of generic brands, your Africanness, your Yoruba roots, your culture, your story — THAT is what makes you unforgettable.
“The world doesn’t need another copy. It needs the original you.”
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